The big importers chase two things: famous names, or cheap volume. Everything interesting lives in between. That's where we work.
Independent services. Take one, or both. A market-entry winery doesn't have to join the ordering platform, and a platform winery doesn't need a market-entry push if it's already selling in Portugal.
A fixed-fee, 2-3 month push into the Portuguese on-trade: positioning, a curated B2B tasting with bars and restaurants we select, direct contacts of every interested buyer, and optional promotion on our Instagram and this site. One flat fee, no commission, no ongoing retainer. Orders and payment happen directly between you and each buyer, on your usual terms.
A standing listing in our B2B catalog, visible to every registered bar and restaurant in the cabinet. Buyers request orders directly from your listing, sold by the case, with your minimum order size respected. We take a commission per order, invoiced to you separately, not added to the buyer's price. No market-entry push included, this is catalog access and ongoing orders.
No cost to start. Send the wines you'd most want to introduce in Portugal, we taste and confirm fit.
A curated group of Portuguese bars and restaurants tastes your wines in a dedicated B2B session. Every interested buyer's contact goes straight to you. You negotiate and invoice them directly, on your terms.
We promote you: posts on our Instagram and a profile page on this site with your story and photos. Handy as a shareable page if you're a small producer without your own website yet.
We are running founding rates for the first producers to work with us in this format, well below the standard rate of €1,200 - 1,800 per project that applies once the format is established. Ask us for the current rate.
No listing fee and no monthly charge. We take a fixed percentage of each confirmed order and invoice it to you separately. You set your prices, your minimum order and payment terms, you invoice the buyer directly, and ship.
Send us what you make and we come back with the current founding rate and what the project would look like for you.
We reply to every winery, usually within a few days.
Fill in your winery name and email at least.
Log in to see the catalog and place a request.
Enter an email and password first.
New here? Register your bar or restaurant
For bars and restaurants who want direct access to the catalog. We verify every business manually before granting access to wholesale prices.
We have filled in what you already gave us. Add your NIF, delivery address and a password, and we will take it from there.
Your business NIF, not a personal one. We verify your registration against it, and the wineries issue their invoices to it.
This is where the wine is delivered, so give the venue address the courier should bring the cases to.
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Fill in business name, tax ID, email and password.
Already registered? Log in
Choose a new password for your account.
Thanks. First, open the email we just sent you and confirm your address. Then we check every registration by hand against the tax ID and business type before opening wholesale prices, this keeps pricing to genuine trade buyers. You will get an email once your account is approved, usually within 1-2 business days.
Back to homepageThis is where the wine is delivered, so give the venue address the courier should bring the cases to.
Paste your list or add a photo of it. Rufete reads it against our catalogue: what is missing, what doubles up, and up to five of our wines that close the gaps, with a sale price that fits your list. The wines you like go straight into your order request.
We add the review to your account as soon as the payment arrives, usually the same day.
Tasting notes and the story behind every wine are in the winery profile, one click from the winery name.
This sends a request, not a payment. The winery prices delivery, and we come back with the full total to confirm before you proceed with the payment. As a rough guide, delivery runs about €30 per case from Italy, Spain and France, and less than that from a Portuguese producer, with the per-case cost dropping on larger orders.
No requests yet.