Privacy Policy

Last updated: September 2026.

1. Who we are

The data controller is Alex Minakov, Ferreira Durao 62 B, 1350-318 Lisbon, Portugal, tax number 305359738, trading as Clueless Wines. For any privacy question, contact hello@cluelesswines.com.

2. What we collect

Depending on how you use the site, we collect: name, email, phone (optional); for B2B accounts, business name, tax ID, business type, address and a password, which our login provider stores only in hashed form, so nobody can read it; wine lists and menu photos you submit for a review; if you use the free wine list check without an account, your email, the list and the review, plus a hashed network address and a random device identifier that we use only to limit free checks; order requests and their contents; messages you send us; newsletter sign-ups; tasting and event bookings, including guest count and preferred dates.

We do not collect or process special categories of personal data, and we do not use your data for automated decision-making or profiling.

3. What we don't collect

We don't collect payment card details ourselves, payments go through a third-party processor.

4. Why we collect it

To verify B2B accounts before granting wholesale access, to relay order requests between buyers and wineries, to run tastings and events you book, to reply to enquiries, and to send the newsletter if you signed up for it.

The legal bases we rely on: performance of a contract, where the data is needed to provide the service you asked for; our legitimate interests, for example following up on an enquiry; a legal obligation, for example keeping records for tax; and your consent, which is what the newsletter runs on and which you can withdraw at any time through the unsubscribe link or by emailing us.

5. Who we share it with

When you submit an order request, we share your business name and order details with the relevant winery so they can confirm and invoice you. We don't sell data to third parties.

We use service providers that process data on our behalf and only on our instructions: Netlify (site hosting and forms), Supabase (B2B accounts, order requests and reviews, stored in the EU, Ireland) and Anthropic (the wine list review: the list or menu photo and the venue description you enter are sent to Anthropic to produce the review; your name, email and tax ID are not sent).

6. Where we keep it

Your data is stored and processed inside the EEA. If any of it is ever transferred, stored or processed outside the EEA, we take the steps needed to keep it protected to the same standard.

7. How long we keep it

We keep personal data no longer than the purpose it was collected for requires.

8. Your rights

As this is a Portugal-based service handling data of people in the EU, you have the usual GDPR rights: access, correction, deletion, and objection to processing. To exercise any of them, email hello@cluelesswines.com. You can also complain to the CNPD (Comissão Nacional de Proteção de Dados) if you're unhappy with how we've handled something.

9. Cookies and storage

The site stores what you submit (order requests, bookings, sign-ups) in order to operate the service. We use essential cookies, which make forms and the B2B cabinet work. If you accept analytics in the cookie banner, we also use Google Analytics 4, provided by Google Ireland Limited, which sets the _ga and _ga_* cookies to count visits and show how people move around the site. Analytics loads only after you accept it. We do not use marketing cookies. You can change your choice at any time through the Cookie settings link in the footer, or set your browser to refuse cookies, though parts of the site may then stop working.

10. Age restriction

We do not knowingly collect data from anyone under 18, and we do not provide services to anyone under 18. By using the site you confirm you are 18 or older.

11. Changes to this policy

We may update this policy from time to time. Material changes will be posted here with an updated date.

12. Contact

Questions about this policy: hello@cluelesswines.com.

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Check your wine list

Paste your list or add a photo of it. Rufete reads it against our catalogue: what is missing, what doubles up, and up to five of our wines that close the gaps, with a sale price that fits your list. The wines you like go straight into your order request.

Catalog

Tasting notes and the story behind every wine are in the winery profile, one click from the winery name.

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This sends a request, not a payment. The winery prices delivery, and we come back with the full total to confirm before you proceed with the payment. As a rough guide, delivery runs about €30 per case from Italy, Spain and France, and less than that from a Portuguese producer, with the per-case cost dropping on larger orders.

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